I’m 2022, ah 99 will debut as an advertiser on Big Brother Brasil 2022 (BBB22). With the objective of guiding passengers and partner drivers about various tools, products and benefits existing on the platform, the company will carry out weekly activations at the lunch of the Angel of the most watched house in Brazil.
“But, what’s the reason for an activation on Sundays, at Angel’s lunch? It is one of the main emotional moments of the game, where the ‘brothers’, as the participants are called, receive videos from their families and invite those with whom they have the most affinity in the House to have lunch and ‘kill the longing’ of those who are on their side. outside. This has a lot to do with 99’s purpose of improving the lives of its driver partners and passengers by connecting people. There are millions of these connections every day”, says Juliana Biasi, marketing director at 99.
First action of 99 takes place at the beginning of BBB22
BBB22 starts on January 17th and the first action of 99 is scheduled for Sunday, the 23rd.
“99 is present in the lives of millions of Brazilians daily, as is BBB. We dedicate a lot of effort and resources to understand the real needs of our users, developing products and tools to guarantee security, access and convenience for our community. Today, we want to publicize this entire portfolio that can be found on our platform, and we believe that Big Brother is a qualified means to talk to Brazilians, especially those who live in the more than 1600 cities in which 99 operates”, concludes Juliana Biasi. .
The post BBB22: 99 debuts as an advertiser on the reality show appeared first on DNEWS.
