The campaign features 30”, 15” and 6” films on open TV, on social networks, in addition to movie theaters
“Life Now”. Along with the motto “That Deserves Outback”, this is the message that Outback Steakhouse wants to pass on to its consumers in the brand’s new institutional campaign.
The campaign invites people to celebrate special moments like graduation, a promotion at work or even passing a difficult stage in a game. The idea of the piece is to reinforce that any reason deserves celebration and to present the Outback as a place to bring people together.
The campaign features 30”, 15” and 6” films on open TV, on social networks, in addition to cinemas. The concept can also be seen in street furniture, bus shelters and street clocks.
With this campaign we want to show that even in small situations there are reasons to celebrate and we invite the public to take advantage of this. The idea provokes reflection that it may even be a simple thing, but we should always look for reasons to celebrate, and Outback is the destination for that, said Renata Lamarco, Marketing director at Bloomin Brands, the group that owns the Outback Steakhouse brand in the Brazil. .
The concept and execution of the campaign and the offline media are signed by Santa Clara. The social media and online media strategy by Ampfy and the Public Relations steps are led by the JeffreyGroup.
