In the piece, the journalist shares the role with real consumers who use the company’s services in their daily lives.
Serasa brought journalist Márcio Canuto to star in a campaign that aims to change the company’s image.
In the piece, Canuto shares the role with real consumers who use Serasa’s services in their routine, such as access to credit, data monitoring, renegotiation of pending issues, payment of bills, financial education, among others.
This is the first action on which the Serasa brand works as a whole, placing all the company’s functionalities under the same umbrella. Our purpose is to inform that Serasa has the most integrated and complete ecosystem, with services and products that stimulate and enable the financial health of the population, said Renan Cunha, Creation manager.