With activations in some of the party’s main cabins and in the brand’s stores, the company’s objective is to encourage consumers to have fun
Sephora returned for Carnival with actions in stores and in some of the main boxes of the party in the country. The company’s goal is to encourage consumers to have fun and explore their different versions through makeup.
In Rio de Janeiro, the chain will be present at Nosso Camarote with a beauty lounge by Anastasia Beverly Hills and Norvina. The purpose of the activation is to celebrate the presence of Anastasia Soare, CEO and founder of Anastasia Beverly Hills, and her daughter Claudia Soare, creator of Norvina and president of the brand Anastasia Beverly Hills, in the country.
Added to this is the City Carnival, in So Paulo, in addition to Camarote Salvador and Camarote Brahma, both in Bahia, which also receive beauty spaces with participation from the brands Sephora Collection, Fenty Beauty, Jean Paul Gaultier, Kylie Cosmetics, YON, Yves Saint Laurent, Givenchy and Ralph Lauren.
Sephora embraces everything that involves Carnival and is present at every moment of the biggest Brazilian party, from getting ready at the dressing table to enjoying yourself inside the events to the last glitter. We strongly believe in the feeling of freedom that the occasion provides, and how it allows us to innovate in colors, exaggerate in accessories and explore that side of us that is born especially in this period of the year. We are immensely happy to be present with exclusive actions and activations in the main events in three different states. We are sure that all the beauties will be found in every space where we are, said Cataldo Domenicis, Marketing Director for Sephora Brasil.
The cities of Salvador and Rio de Janeiro also have meeting points at the Novotel and Fairmont hotels, where the brand will offer make-up services with products from the Sephora portfolio.
In addition, the stores will also be in a festive rhythm. Throughout the month of February, the squares prepared a menu of looks with 4 make-up options to celebrate Carnival.
