The campaign, created by AlmapBBDO, seeks to reinforce the positioning #issomuitoCHEETOS
Cheetos and Anitta teamed up, once again, for the brand’s new campaign aimed at Carnival and the summer. The action has a motto focused on people who cannot take advantage of the season.
Created by AlmapBBDO, the piece seeks to reinforce the #issomuitoCHEETOS positioning, in addition to marking yet another chapter in the brand’s history with the singer.
The campaign also has the participation of celebrities who are friends of Anitta, such as presenter David Brazil and funk artist Lexa, and brings Blogueirinha and Duh Marinho to support the theme on social networks.
In 2023, our partnership with Anitta completes six years and we see this year’s long-awaited Carnival as the right moment to mark this journey. Having the artist once again as a spokesperson for our releases, campaigns and communications is very cool and reinforces our messages in a fun way, said Daniel Camillo, Cheetos Marketing Director in Brazil.
In addition to the piece, the campaign also includes action for consumers, who will be able to send a discount coupon for the purchase of the snack via e-commerce platforms and send this coupon to a friend through the website.
