The partnership will aim to promote 5G, in addition to highlighting the operator’s support for sports
TIM teamed up with CazTV, streamer Casimiro Miguel’s channel on YouTube and Twitch, to reinforce its brand assets. In actions in partnership with the channel, the operator will highlight its focus on 5G and its support for sports.
Sponsor of three clubs in Rio, the company recently took the fifth generation technology to the Maracanã, where it installed 17 5G antennas, enough infrastructure to serve an audience greater than the space’s capacity.
Being on channels like CazTV is in line with TIM’s brand positioning, focused on innovation and values of courage, respect and freedom. Without a doubt, this partnership will bring us even closer to customers and highlight all the unprecedented possibilities of TIM’s 5G, said Ana Paula Castello Branco, Director of Communication and Brand at TIM.
BETC Havas, the operator’s partner agency, proposed a strategy aligned with the brand’s direction for the year, and negotiating the ideal scope with Caz.
With this partnership, we want to reinforce that the largest mobile network in Brazil can also provide fantastic experiences within football., concludes Flavia Braga, Director of Brands & Business at BETC HAVAS.
