Pea, signed by Anomaly London, shows a group of friends laughing and joking with each other while enjoying a drink.
Tanqueray Gin launched its first campaign after 5 years with the aim of inviting people to “Live Magnificently” and make the most of every moment of life.
The 30” piece, signed by Anomaly London, shows a group of friends, dressed in colorful costumes, laughing and joking with each other while enjoying a drink.
We are excited to bring our brand purpose to life through the Lets Live Magnificently campaign. At the heart of the campaign is a simple idea that we all have the option to turn any moment into something special with just a little bit of inspiration and imagination; as we believe that life is best served magnificently with a Tanqueray and Tonic,” said Nitesh Chhapru, Tanqueray Global Brand Director.
In addition to the piece, the brand will also feature OOH advertising photographed by photographer Chloe Hardwick.
We wanted to re-establish the brand’s iconic status in gin. The campaign focuses on the mindset of not living life by halves. Not picking a tasting note when you could have several. To treat every day with a delight. Don’t settle for the ordinary, but demand the extraordinary, added Joe Corcoran, executive creative director of Anomaly London.
The campaign will run across the UK, Northern and Southern Europe, North America, Australia and Brazil over the coming months.
