The campaign, co-developed by AKQA and Grey, emphasizes how various safety measures free individuals to live their lives to the fullest.
Volvo has launched a campaign to advertise its new electric car, the EX90. The SUV marks the brand’s goal of eliminating the risk of car accidents.
Rather than focusing on the car’s safety features, the film “For Life”, co-developed by AKQA and Grey, emphasizes how various safety measures free individuals to live their lives to the fullest.
We have the ambition to be pioneers in protecting people and the planet. We hope to bring security to life beyond the traditional sense and highlight how you can only live life truly free when you both are and feel safe. A real boon for the consumer in the 21st century, says Volvo Car Creative Director Andreas Malm.
