#FazOTeuDestino is the name of the action developed by End to End
End to End was responsible for SC Braga’s new campaign, which currently ranks third in the Portuguese Championship. The action, called #FazOTeuDestino, has, among others, the mission of increasing the number of members.
The purpose of the communication is also to retain and recover members by facilitating the registration process through an exclusive website. Currently, Braga has 21,000 members.
Aimed at the warriors, as Braga fans are known, a film was created that calls them back to the club.
Pieces were also developed for print, digital and OOH media, highlighting the title ‘Make your destiny. Become one of us’.
It’s a unique partnership because it involves technology and marketing and will help SC Braga a lot to optimize processes and bring more supporters to the base. We are honored and excited about the chance, said CEO Reginaldo Diniz.
