The brand will have a space inside the event with instagrammable panels that make reference to the artists who will perform at the event.
Bis will be present at the GRLS! Festival, which takes place on the 4th and 5th of March, at Centro Esportivo Tiet, in So Paulo.
As a supporter of the event, the Mondelz International brand will have a space with instagrammable panels that make reference to the songs of the artists that make up the line-up.
In addition, the candy will also be distributed to people who tag Bisinho, the brand’s persona, in social media posts with the hashtag #assumaodescontrole.
Fun and friendship are some of the values that Bis’s lack of control preaches. Our entry into the festival consolidates the experience of unique moments for the public – especially Generation Z – and connects us with the good vibe of those who are present at the festival, said Fabola Menezes, marketing director for chocolates at Mondelez Brasil.
