Fernando Migrone is the new Vice President of Marketing at Zendesk in the Latin America division. After 4 years as vice president of marketing at SAP for Brazil, where he worked directly for the national CEO, Christina Palmaka, the executive moves to the Customer Experience market.
In addition to his nearly half-decade career at SAP, Migrone was also part of the Microsoft team in Brazil, where he was head of Digital Marketing. At the electronics developer, Fernando created an internal agency to work with actions focused on cloud storage.
Migrone commented a little about the change on his LinkedIn:
“Now is the time to continue learning and contributing to the market through one of the largest companies in the Customer Experience market, which has as one of its main objectives to make the consumer experience simple, while improving processes and results for companies. companies.”
Zendask is a Danish company that offers customer service platforms and has been in Brazil since 2012. Migrone arrives to join the company’s team after an important loss in August, that of senior director Maíra Gracini. The executive left the company to be global marketing director at fintech Ebanx.
The first steps towards structuring an indirect sales channel were taken in 2015. The company’s operation in Brazilian territory was so successful that the following year Zendask had the highest growth of a branch in the world, with a 40% increase in sales. parents.
Since then, the Danish company’s growth has been increasing, having surpassed the barrier of 1 billion in annual sales in 2020. The expectation of growth is even greater, but now with Migrone joining the team.
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