Eletromidia signs Adidas’ virtual showcase on Avenida Paulista

The setting has 100 digital screens and was created to publicize the brand’s Sportswear line.

Adidas’ new Sportswear line is being publicized on Avenida Paulista, in So Paulo, through an OOH media campaign, developed by WPP in partnership with Eletromidia.

The public that circulates through the avenue of the metropolis until next Monday (29) will come across a virtual showcase with people that can be seen in the brand’s stores.

The setting has 100 digital screens on the streets of So Paulo and includes the presence of Adidas ambassadors, Carol Voltan and Jenna Ortega.