The agency will be responsible for strategic planning, interaction with the audience, content creation and development of actions
Mutato was announced as Visa’s new content agency. The agency joins VTeam, a unit of the WPP Group formed by VMLY&R and Fbiz.
The partnership between the companies officially began in February and is focused on increasing the relevance of the brand on social channels, strengthening the positioning and connecting consumers with the content pillars, in addition to bringing the high-income public closer to the solution. Visa Infinite.
The scope of work includes strategic planning, interaction with the audience, creation of content from opportunities in conversations in the digital environment and development of actions with impact on social media.
Visa is part of people’s lives around the world and has a rich repertoire to be explored on social networks. We are very happy with the arrival of the brand to our pool of partner customers and we hope, with Mutato’s strategic mindset, to be able to contribute to expanding conversations and the brand’s presence with the public, said Daniel Cecconello, VP of Operations at Mutato.
