Conta was, until then, with the Greenz agency
Brand of the JBS group, Friboi resumed its partnership with LewLara\TBWA. From now on, the agency will resume integrated communication for the Friboi +, Reserva and Maturatta brands.
Previously, the account was with Greenz.
Part of the LewLara\TBWA client portfolio between 2012 and 2019, the brand and the agency created a communication based on the motto that ‘reliable meat has a name’.
Friboi is an important part of the LewLara\TBWA story. A brand that is present in the homes of Brazilians and that has revolutionized communication in the category. And by returning to the agency, it reinforces our belief and daily effort: people and brands are always better and bigger, every day. We are honored, happy and committed to continue achieving the best possible results for this beloved brand, said Marcia Esteves, CEO and Partner of LewLara\TBWA.
