The campaign, created by Shopee’s internal team and produced by Mixer Filmsa, will be publicized on open TV, internet and social media.
Shopee started its “15.3 Consumer’s Day” campaign, one of the platform’s main commercial dates, which features the new slogan and jingle “Olha na Shopee”, inspired by the song “Água Mineral”, by Carlinhos Brown.
The video, created by Shopee’s in-house team and produced by Mixer Films, shows scenes of Brazilian daily life and has the concept of recreating user recommendation moments, showing that the platform meets consumers’ wishes.
The term Look at Shopee j represents how people indicate the platform to each other. Consumers know they can look at our app and find everything they’re looking for, plus lots of variety. The new tagline and commercial reflect this recognition and are even closer to the routine of Brazilians, with the setting and typical scenes from people’s daily lives, said Felipe Piringer, responsible for Shopee’s marketing.
In addition to the launch of the commercial, the promotion of the campaign will feature the content of a team of 20 digital influencers such as Camilla de Lucas, Vittor Fernando and Alex Xavier, who will publicize the promotions and offers of the date on their social networks, between the 27th February and March 15th.
