The change marks a moment of reorganization of the agency’s strategic thinking
Purple Cow has announced its name change. From now on, the agency will be called Purpple.
In the year that marks Purpple’s 12th anniversary, the agency opted to organize strategic thinking and adopted the two Ps in the name in a methodology for the attention economy.
Campaigns compete with creators, who compete with games, who compete with movies, who compete with news, all competing for your time. In the absence of a delimited placement space with guaranteed audience, it is vital that we work with a combined strategy, in which we are outstanding in order to gain attention (stopping power) and are able to make the best use of each means of the target’s journey, enabling conversion. in sales or brand image, said Marcelo Bernardes, CEO of the agency.
