With the changes, the restaurant chain expects to reach other public profiles and grow 15% this year
Divino Fogo announced its new positioning for 2023, combined with a renovation of the restaurants. The initiatives are part of the franchise’s institutional and growth plan, which aims to open 32 operations and grow 15% in 2023.
The restaurant’s new positioning takes into account the ingredients and preparation of the chain’s best-known recipes, which seeks to highlight regional dishes that have a Brazilian flavor. The idea is to rescue memories and make a connection with the affective memories of customers, with a more conceptual, modern and cozy look.
The chain will also expand its offer of dishes, adding à la carte dishes, fast food and grill items to the buffet, in addition to a new fixed price system for most stores.
We want to bring a new consumption experience to our customers with a modern environment that, at the same time, brings comfort and good memories. Our objective is to offer a menu filled with dishes prepared with care and hand-picked ingredients so that the meal is a moment of relaxation and pleasure. With the new brand positioning, we aim to increasingly show our concern with all stages of food preparation and with updating operations, offering customers a cozy and up-to-date place, said Reinaldo Varela, founder and president of Divino Fogo.
