The rebranding and architecture project began with an immersion that involved diving into the company’s culture
Ed Tech Gran Cursos Online announced, along with new investment plans in the education market for the next three years, the creation of a new visual identity.
Developed by Superunion, a branding consultancy, focused on strategy, design and brand experience of the WPP group, the rebranding and architecture project began with an immersion that involved a dive into the culture, category, internal and consumer vision, resulting in a defined visual system to build a simple, dynamic, impactful and technological language.
“We re-signified original elements such as the G and the red of the logo, which were added to the navy blue to balance solidity and modernity. All this, added to the Gran way of expressing itself, give life to a more contemporary, close, friendly and diverse brand: the perfect partner for a transformative education journey” said Raquel Sztejnberg, Head of Strategy at Superunion.
