Created in partnership with London branding agency, Ragged Edge, the brand now has a new color palette and logo.
Wise has launched its new visual identity that aims to reflect the company’s purpose to eliminate international cash barriers.
The new face of the brand will now feature a new green palette and a new bold font that is based on global currencies, languages, alphabets and places around the world, as well as a new logo inspired by the company card.
“Last year, we introduced new features to make Wise more useful for our customers. Our new visual brand reflects the full range of products and services we offer today, as well as our customers – as well as where they come from and where they want to go. go,” said Claire Grinton, Director of Brand and Creative at Wise.
Created in partnership with London-based branding agency Ragged Edge, the new identity aims to bring to life Wise’s ambition to expand and facilitate the movement of money for its customers.
“It’s about more than sending money. It’s about making using money easier, fairer and cheaper, whoever you are and wherever you are, driving change on a global scale,” added Max Ottignon, co-founder of Ragged Edge.
