The campaign, created by GUT So Paulo, features three videos with the concept “At the speed of your life”
Mercado Livre debuted its new campaign during the BBB 23 party sponsored by the brand, which was attended by DJ Pedro Sampaio, responsible for the piece’s music.
With the concept “At the speed of your life”, the campaign aims to highlight e-commerce services, such as fast shipping and variety of products.
Everything that happens in pop culture reverberates in our lives directly or indirectly. This is what we saw, for example, with the 233% increase in searches for flamingo floaties on e-commerce after the item appeared at our pool party at BBB23. We offer consumers products with the potential to stimulate the feeling of belonging to something bigger, said Thais Nicolau, director of branding Latam at Mercado Livre in Brazil.
On the street, the campaign won the slogan “The best is coming at the speed of your life” and has three main videos, in addition to a “bus party” that circulated through So Paulo and Rio de Janeiro last Friday (24 ).
The campaign, created by GUT So Paulo, features ex-BBB player Joo Luiz Pedrosa in the first video of the series. The first video of the campaign can already be seen on open TV and on social networks.
“We work with the concept that culture always reverberates in our lives. And Mercado Livre is not left out of this cycle. Everything that’s trending can be found there: if it’s booming, it’s on Mercado Livre. is BBB23 today in Brazil?”, concluded Rapha Borges and Tiago Abreu, creative directors of GUT So Paulo.
