Action by Publicis invites consumers to know the composition of the product
In a new campaign for Ninho Forti+ Instantneo, Nestl invites consumers for a playful immersion in the product. Developed by Publicis, the action features the concept ‘What’s in the Forti+ Nest?’, whose film shows the evolution of the product.
The brand calls consumers into a conversation about the impact of proper nutrition on child development and preparation for learning, in addition to the importance of understanding the ingredients and composition of products.
The campaign’s media plan covers several regions and includes airing on open TV on the country’s largest broadcasters, digital communication, billboards and points of sale.
The production of the new film was carried out by Vector Zero, directed by Ricardo Carelli, who uses a mix of live action and post-production techniques.
