Campaign, created by Monkey-land, seeks to encourage people to sign up for personal loans and advance the FGTS birthday withdrawal
will Bank joined singers Simone Mendes and Danny Bond to launch the funknejo of the new campaign, entitled “Movimenta e Monta”, which aims to publicize the anticipation of the FGTS birthday withdrawal.
The campaign, created by Monkey-land, seeks to encourage people to adhere to the personal loan and advance the withdrawal and, for that, the song tells the words “mountain”, referring to the expressions “mount money”, and “move”. , referring to the act of “moving money”.
Amid so much more of the same in financial market campaigns, we always seek to differentiate ourselves in a positive, inclusive way and connected with the reality of our customers, explained Leandro Thot, head of brand at will Bank.
