Luciano Freitas went through Uber, Airbnb, in addition to being one of the founders of Facily
Luciano Freitas is the new VP of corporate go to market on the Hotmart platform. The executive will be responsible, among other things, for the entire global management of the company’s Marketing.
Freitas aims to expand the Creator Economy market and expand the brand’s impact in Brazil, Latin America and Spain.
He has 15 years of experience in the area, and is a neuroscientist, focused on consumer behavior. He has stints at companies like Uber, Airbnb and BX Blue, as well as co-founding Facily.
We want to leverage the creator economy to attract more and more creators to launch their digital products, selling directly to their audience. At the same time, we will help them to grow in this journey, combining our technology and knowledge of the market, says Luciano.