The campaign has the presence of digital influencers and will be broadcast on closed TV channels
Camicado launched its Autumn-Winter 2023 collection with a campaign whose motto is “Your home with the comfort of the season”.
The piece features a film inspired by the sensorial and poetic concept, with neutral colors and elements of nature that refer to the arrival of the new season.
The action has a team of nine digital influencers formed by Thai de Melo Bufrem, Mica Rocha, Luisa Accorsi, Marcela Tranchesi and Lufe Gomes, in addition to activations of Camilovers, influencers that are part of the brand’s affiliate program.
It is a special initiative in which we capture, through the entire campaign, the essence and purpose of the new Autumn-Winter collection by Camicado, and the greatest beneficiary will be our customers who will have a complete experience, in all the brand’s points of contact, said the director of Camicado, Natan Anaf.
The brand’s stores will also be set up to publicize the collection and will feature QR Codes that take consumers to a Spotify playlist with songs that contemplate the campaign’s message and to a landing page that brings decorating tips and texture combinations.
Furthermore, Camicado is planning to hold a wine tasting at some units, encouraging consumers to create special winter moments at home.
The campaign will be broadcast on closed TV channels dedicated to beauty, well-being and family life and the content produced will also be broadcast on the brand’s proprietary networks such as Instagram, Pinterest and Whatsapp.
