Logo and slogan were developed by the Secretariat of Communication
This Friday (3rd), the Government of So Paulo launched the Tarcsio de Freitas management brand. Developed by the Secretariat of Communication (Secom), it takes the colors of the São Paulo flag: black, red and white.
The concept was built from the three pillars chosen by the new management, which are the promotion of the development of the State, the establishment of dialogue with all spheres and the guarantee of dignity for people.
The three Ds are applied to the graphic mark. The shape of the letter “S” is composed of the combination of two Ds of the pillars of development and dignity management. The “P” refers to a speech bubble which is the representation of the third D.
There will also be an application of photos of people and situations that represent the state, which refers to the slogan “So Paulo is for everyone”.
“The work done by Secom in this construction was designed to have a brand that carries in itself the three pillars established by the governor, as well as the people’s faces, as we understand that this is the best way to communicate that they are the priority of the new management” , explains the communications secretary, Lais Vita.
