There was a Brazilian taking the position of global CCO of the Gray Group, and movements in agencies such as R/GA, Artplan, among others
The post-Carnival Monday began with important international movements. Javier Campopiano was announced as the new Global CCO of McCann Worldgroup e da McCann. The executive was the Gray Group’s global CCO.
Grey Group who, this Friday (3), already announced Campopiano’s replacement: the Brazilian Gabriel Schmittwho was CCO of FCB New York, takes over.
In Brazil, agencies such as W+K So Paulo, R/GA and Artplan, to name just a few, also had news.
good son home
José Diniz east of volta Wieden+Kennedy SP, where he assumed the chair of head of content. José has in his portfolio global campaigns, branded content projects, real time operations and social stunts for brands such as Ambev, 99, Unilever, Samsung and Diageo. At W+K, the professional will work with brands such as Ford, Budweiser, Nubank and Nike.
good daughter home
Karina Corches the new VP, executive director of strategy at R/GA Brazil. After going through AKQA, it returns to the branch. Karina has a history of almost nine years at R/GA.
The executive, who began her career in 2014 as a Senior Planner, has been involved in key projects in the agency’s history, such as the creation and development of Banco Next, Bradesco
New director at Artplan
A Artplan announced this week the arrival of Karina Rios for the position of director of operations, in the office in So Paulo. Having the mission of acting in synergy with all areas, the advertising agency arrives at the agency with the challenge of structuring the operations area, aiming at the continuous improvement of processes, productivity and work methodologies.
Karina will report to Eduardo Megale, Executive Head of Business and Operations at Artplan SP.
head of content
A MField hired michele carlos to be the new head of creation and content. The challenge will be to leverage the area within the agency, aiming at a more comprehensive and co-creative operation.
A journalist by training, Michele has a specialization in Communication, Media and Culture from USP and has 18 years of experience in the advertising market. With passages through agencies such as Ogilvy, Soko and Ana Couto, she had her last experience at FCB Brasil.
The influence market is very broad and has been transforming itself to be more humanized and natural, dialoguing with society’s current moment through content and narratives that connect with the world and with people’s reality”, he said.
Easy tem nova scia
A Easy gets a new name in society and leadership. Maiara Garbinwith the company for two years, joins the corporate structure alongside Mixco-founder and head of communication, and Guilherme Oliveiraco-founder and CEO.
The professional will also respond as head of operations.
Creative economy
A Hotmart hired Luciano Freitas, who will be the new VP of Corporate Go To Market. He will be responsible for the entire global management of the company’s marketing. Freitas aims to expand the Creator Economy market and expand the brand’s impact in Brazil, Latin America and Spain, giving even greater visibility to content creators, Hotmart customers.
New director at Record TV
Paulo Itabaiana Record TV returns as multiplatform commercial director. Itabaiana was on Teads, a global media platform, since July 2021.
At Record TV, the executive will be part of the Alaric ShipsGrupo Record’s multiplatform commercial superintendent, who commands the entire commercial structure of TV and digital media.
Contact Brazil
Rogerio Sesmaa professional with more than 40 years of experience in the advertising market, will be the new national commercial director of Contact Brazil. Sesma went through broadcasters such as SBT, Record TV, Cultura, among others.
(Credit: Anthony DELANOIX at Unsplash)
