Special edition, in honor of International Women’s Day, celebrated on March 8, brings testimonials from these ten professionals about challenges and opportunities
In 2023, PROPMARK pays homage to ten female leaders in the advertising market, in a special edition referring to International Women’s Day, celebrated on March 8th. The choice was made by the newspaper’s editorial staff and took into account the contribution of each one of them to the industry and prominence in their areas of activity, whether leading associations, marketing departments of advertisers, agencies or communication vehicles.
Those chosen are: Denise Coutinho, marketing director at Natura; Heloisa Santana, CEO of Ampro; Keka Morelle, CCO of Wunderman Thompson; Marcia Esteves, CEO and partner of LewLara\TBWA; Melissa Vogel, president of Kantar Ibope Media; Priscila Stoliar, head of marketing at SBT; Renata Bokel, COO & CSO of WMcCann; Samantha Almeida, Director of Diversity and Innovation at Globo; Sandra Martinelli, Executive President of the ABA; and Sophie Schonburg, ECD Africa.
After the selection process, Marcia Esteves was nominated for the presidency of Abap (Brazilian Association of Advertising Agencies), as well as the choice of Samantha Almeida as president of the Social & Influencer jury at Cannes Lions and Keka Morelle as president of the jury. of Art Direction at D&AD. Samantha and Keka are the only representatives from Brazil in the jury presidency of the two important international festivals this year.
Within this first edition of the multiplatform project, the honorees were also interviewed by the reporting team for PROPCAST. Episodes of the podcasts can be seen on Spotify and on PROPMARK’s digital channels throughout this month. With a career spanning 39 years, Sandra Martinelli is one of the most experienced on the list. The executive considers herself passionate about people.
If I could define my professional journey in a few words, I would say that it is based on humility in learning, on seeking to share time and knowledge, on love and compassion for people, on genuine pleasure in developing people, on respect for diversity and on healthy relationships in the environment. professional, he says.
Another experienced leader, with more than 20 years in the profession, Melissa Vogel says that she took on her first management position at the age of 25. At 32, she was invited to the general management of the Kantar Ibope Media operation in Panama. This step was very challenging and I made the decision to go precisely to have a broader experience of what it means to be the main manager of a company, and not just an area head.
J Heloisa Santana reports that her career was guided by racial prejudice. In agencies, I have always worked in the customer service/business area. I always had to show my skills with double effort, because I didn’t present the aesthetic standards. I remember that one of my clients simply asked not to be seen by me, because he couldn’t explain it, but he didn’t like black people.
On the next pages, there are, in alphabetical order, testimonials from each one of them, which tell about their professional trajectories, vision of the space of women in the market and evaluate what can be improved.
