Tech and Soul won the Mercato Sadia account, which takes products from the Sadia, Qualy and Perdigo brands to physical stores.
The agency will be responsible for the brand’s full service communication in a definitive way, focusing on strategy and creation, publicizing the various channels of the shopping destination. The work involves everything from campaigns to actions for special dates, in addition to social media.
This achievement represents the possibility of operating in a segment as relevant as food retail and for a brand that represents an innovative business model within a large client such as BRF. Mercato Sadia brings with it a lot of technology that facilitates the consumer’s journey, including solutions such as self check-out; QR Codes with access to recipes and menus; and totems for self-service. For us, it is a great honor to offer our strategy and creativity to the client to achieve their results, said Claudio Kalim, partner and CEO of Tech and Soul.
