Financial education is, or should be, an ever-present theme in Brazilian life. The desire to organize yourself to make dreams come true, open your own business and even have that little money left over is real. It was with this in mind that Banco do Brasil launched a new campaign on the subject of financial reorganization, presenting real and practical solutions. The Minhas Financeiras platform, on the BB App, features functionalities to support customers in financial reorganization, and the PJ Panel is aimed at small and medium-sized entrepreneurs.
Created by WMcCann, the main objective of the new campaign is to highlight, in a didactic way, different options for Brazilians to organize themselves financially and in a more modern way. In a playful and fun way, the pieces communicate the main functionalities of the Minhas Financeiras tool, aimed at individuals, in order to help with financial education, bringing the Multibanco Statement and the categorization of expenses. The materials will also communicate the PJ Panel, an exclusive BB platform that helps micro and small entrepreneurs to organize their companies’ finances by offering suitable solutions and products for the business. And more: for free.
This communication will take place with light and relaxed content, where consumers imagine who are the people behind these ideas and functionalities that make life easier. For Paula Sayão, director of marketing and communication at Banco do Brasil, the new campaign presents solutions for all types of consumers and businesses, reinforcing the Bank’s commitment to meeting the needs of its customers. She explains:
“Banco do Brasil seeks on a daily basis to understand the challenges of its customers in order to bring the best solutions. The two functionalities that we present in this new campaign were born from real needs of our customers, and in this way, we reinforce how we are always present, with partnership and simplicity.”
For Patricia Andrade, executive VP and general director of Brasília and Head Of Growth at WMcCann. According to her:
“Banco do Brasil already has two solutions that combine technology, facilities and education for the subject of financial organization. The challenge was to communicate its attributes, and no one better than the person behind these ideas to bring their usability and functionality to the public.”
The campaign’s communication strategy relies on 30″ and 15″ films broadcast nationwide on open TV and payTV, in addition to outreach to outdoor and digital media. For social networks, the Bank prepares actions with influencers that will amplify the conversation on the topic and take it to the reality of young Brazilians.
Check out the film made by Banco do Brasil:
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