The portal will be responsible for direct and programmatic sales of Paramount’s free TV streaming service.
Pluto TV and UOL announced a partnership and, from now on, the portal will be responsible for direct and programmatic sales of Paramount’s free TV streaming service.
Now, Paramount’s sales team will focus on selling products such as MTV MIAW, VidCon and CONMEBOL Libertadores, which may include content projects and actions on Pluto TV, in addition to regional and global sales.
The merger of UOL with Pluto TV provides advertisers with an even more complete offer of video advertising, enabling projects to be delivered both in streaming inventory, which is distributed not only on the web, but also on connected TVs, as well as in the entire inventory of the UOL, the largest audience on the Brazilian internet. This is yet another opportunity for brands to increase their visibility, being present at consumers’ entertainment moments, said Paulo Samia, CEO of UOL.
