One of the objectives of the emphasize the importance of women in the labor market
With a focus on women’s achievements in recent decades, Giuliana Flores decided to bet on real women in its new institutional campaign. Marketing actions include the diversity of Brazilian women, with stories of the struggles and joys of real women.
The brand invited five women, chosen by the employees themselves, as models of strength and inspiration. The group will print all of Giuliana Flores’ communication for the date, without editions or filters.
The mission is to praise these real stories and encourage other women not to give up on their goals.
The product collection will include flowers, kits and gifts, with themes based on these women and disclosing their story to influence other women. Furthermore, the stories of these women inspired the creation of a new print, which became packaging for a special limited collection in celebration of International Women’s Day.
