A Clear is launching its new Prezão campaign, starring Anitta and with the participation of a special guest. Doing justice to the fastest internet in Brazil, proven by Speedtest, Claro invited Spinardi Haikaiss, the fastest rapper in the country to be by the singer’s side, presenting the benefits and advantages of Claro’s Prezão. The film marks the rapper’s first advertising campaign.
The campaign is produced by Talent Marcel and will be broadcast throughout Brazil on open TV, radio, outdoor and digital media, in addition to the operator’s proprietary channels. The films, in 30′ and 15′ versions, feature Anitta and Spinardi Haikaiss singing and rhyming to recount all the benefits and advantages available on the operator’s prepaid service.
“Joining Spinardi with Anitta reinforces, in a light way and even closer, the advantages and the many benefits that the Prezão public has in our plans to work, study and have fun, all on their cell phone and at a speed that only Claro offers”, comments Ane Lopes, director of Brand and Communication at Claro.
“Spinardi won the title of fastest rapper in Brazil. Claro, with the fastest mobile internet in the country. In addition, there is so much benefit in Prezão, that to say everything… only at ultra speed” says Diego Ferrite, Creative Director at Talent Marcel.
Anita in creative videos
The campaign was also adapted and designed for the digital environment, by iDTBWA, where the singer will appear in creative videos released on the operator’s proprietary networks. Accelerating audio is almost unanimous in the world we live in and, guided by this, the singer can only list all the benefits of Prezão this way, in a fun and relaxed video.
In addition, the agency was responsible for creating two more different films with Anitta. In the first, the singer plays with the fact that she speaks different languages, recording a film entirely in Spanish. In the other, the singer interacted with the followers using a famous voice effect on social networks such as Instagram and TikTok.
Claro’s Prezão offers up to 12GB of internet, for 30 days, with unlimited access to WhatsApp – including calls and video calls -, it’s free for students to improve their knowledge and prepare for the Enem, and even Claro courses, which has more than 100 training courses aimed at promoting new opportunities and generating extra income.
Datasheet
CEO: Camila Costa
Business: Alessandra Santana, Letícia Maciel, Mariana Rissi and Letícia Silva
Media: Thiago Fernandes, Pedro Nogueira, Ícaro Guimarães, Daniel Silva, Daniel Maranho, Marianna Amaral, Marcio Piantino and Gabriela Silva
Creation: Sthefan Ko, Erich Moreira, Marcus Mesquita, Susana Silva, Renan Zanatta, André Birches and Ellen Reis
Producer: Paula Saraiva
Image producer: Liquor
MD – image producer: Livia Piassa
Service – image producer: Marcelo Inho
Post coordination – image producer: Ale Campos
Project manager – image producer: Rui Fontes
Client – image producer: Ana Clara Sant’ana and Sylvia Oliveira
Image producer: Boiler Films
Directed by: Marcello Lima
Executive Producer: Marcella Feo
Attendance: Carol Pivato, Mary Lacoleta and Babi Kosloff
Editing: João Franco
Post Coordinator: Fezão Barbieri
Finisher: Rodrigo Azambuja and Renata Dalbem
Post Production: Flow Effects
Audio Producer: RAW Audio
Color Granding: Psycho N’ Look
The post Anitta and Spinardi star in new Claro campaign appeared first on DNEWS.
