The partnership provides that the agency’s clients will have commercial priority for media purchases, sponsorship of events and COB actions, among other benefits.
The Brazilian Olympic Committee (COB) and WMcCann announced a partnership for the Olympic cycle during an event held at the agency this Monday (6).
The agreement provides that WMcCann customers will have commercial priority for the purchase of media, sponsorship of events and COB actions, in addition to the right to use the brand and other assets of the organization until the 2024 Olympic Games, which will take place in Paris, France. France. In addition, the agency will be responsible for all COB communication during the period.
an agreement that will allow WMcCann to present solutions to its clients within the context of the Olympic Games. We are working together to develop customized commercial proposals for each one of them, considering the opportunities of each segment, said Gustavo Herbetta, COB marketing director. The person responsible for the partnership is Patricia Andrade, Executive Vice President, General Manager in Brasilia and Head of Growth at WMcCann.
The event featured video participation by COB athletes, with the Ginga mascot, and ended with a pocket show with Torcida Brasil. Later this month, WMcCann will launch the first advertising piece developed for the COB in the current Olympic cycle.
At the event, the executive gave details about the Olympic Games in Paris, led by the International Olympic Committee, and presented the initiatives related to the games that COB will lead regionally, such as Casa Brasil, in Paris, and the project for the first Olympic fan fest of the Country, which will take place in So Paulo, at Parque Villa-Lobos.
Among the media opportunities, COB announced CazTV, channel of influencer and streamer Casimiro, as a new content partner. In addition, the benefits for WMcCann customers include priority in the purchase of media quotas in stations that hold the rights to broadcast Paris 2024, such as Globo.
We are always on the lookout for opportunities to boost our clients’ results, associating them with brands and events that generate value for their businesses and for brand building and consumer recognition. The partnership with COB has incredible potential for our clients to position themselves in one of the most relevant and safe territories, which is Olympic sport, in such a special cycle, which will culminate in the awaited Paris 2024 games, said Andr França, president of WMcCann .
