Agencies will be responsible for managing media and publicity for 15 brands across the company’s four divisions.
LOral Brasil announced Mutato and VMLY&R as the new communication partners. The two agencies, together with the WPP group’s media hub, WMS, will work in an integrated manner in an exclusive customer service unit, LTeam.
The work for 15 brands includes, in addition to strategy and media buying, the creation of campaigns and ideas focused on digital and social networks, integrating the use of influencers in a strategic and creative way.
At LOral Grande Pblico, the agencies will work with the brands Niely, Colorama and Maybeline. At LOral Beleza Dermatológica, the brands served will be La Roche, SkinCelticals, Vichy and Cerave.
At LOral Professional Products, Krastase, RedKen and LOral Professional. Finally, at LOral Luxo, the agencies will work together with Lancme, Yves Saint Laurent, Giorgio Armani, Prada and Azzaro.
