Objective of Grupo Supley brand to accelerate demand in specialized physical retailers
The Dr. Peanut, in partnership with Renato Cariani, launch a collab in the sector bringing their signature and Chocotine flavor as a novelty. The product, which from conception to the definition of labeling and launch strategy was a co-creation between the parties, is starting to gain access to the shelves of the main stores in the country.
Through the digital ecosystem of the Supley Group brands, Dr. Peanut is expected to impact more than 45 million people in the first 30 days. The objective is to accelerate demand in specialized physical retailers.
The collab is the first launch of the brand in the year, which has a plan to triple its revenue in 2023.
