The platform is part of the #BotaElasNoJogo movement and has actions on social networks.
Guaran Antarctica launched the platform that aims to include the avatars of the women who represent Brazil in videogames. The initiative is one more step within the #BotaElasNoJogo movement, created last year, to promote women’s football in the country.
The action, created by Soko, has the support of players from the Brazilian National Team such as Bia Zaneratto, Tamires, Maria Eduarda, Adriana and Ary Borges, in addition to athletes from several other teams.
“We advanced a good part of the process to really facilitate the inclusion of our stars in the games. We want to see our consumers playing with their favorite athletes and rooting for women’s football, just like us”, said Giuliana Cittadino, Marketing manager of Guaran Antarctica.
As one of the ways to include these athletes in the games, the platform has several contracts and a ready-made model for those who are most interested in negotiating with companies, in addition to avatars in different game aesthetics and a step-by-step to facilitate the creation of new models.
We are going beyond raising societal awareness of the issue and removing practical obstacles to including female athletes in the games. Our team, mostly female, designed the entire campaign that values the modality and confirms Guaran’s leading role in this cause. We prepared everything and left the game developers in front of the goal, says Kelly Neres, Content Manager at SOKO.
The brand also created actions for social networks and developed packages stamped with the players.
