The campaign, signed by GUT, is part of the brand’s actions as a sponsor of the BBB23
OZ Delivery, one of the BBB23 sponsoring brands, took advantage of the conversations about reality to launch its new campaign entitled “Sala da Diverso”.
In order to reinforce the sponsorship, oz Delivery invited the actor and comedian Marcelo Adnet to star in the play and be the commander of the room. The campaign, signed by GUT, refers to one of the Big Brother Brasil control rooms and shows Adnet inviting the public to accompany the Z Delivery networks to win discounts and promotions that will be launched throughout the program.
The content was developed by Globo in partnership with the brand and will be published on the comedian’s profile and on Z Delivery.
The Fun Room inaugurates a new moment for the brand and a new way of communicating with our current consumers and with the new consumers that are arriving throughout the program. We know that the public that interacts with Z likes to socialize and have fun, so we are telling them that Z, in addition to delivering cold drinks, quickly and at a very low price, also delivers a lot of fun, said Paola Mello, Head of Brand at Z Delivery.
