Campaign signed by agency Ginga
Hering’s new campaign exposes the daily situation of several women: invisible work, which has consequences far beyond economic issues.
Aiming to shed light on women’s exhausting journey, the brand raises questions such as If care is basic, why doesn’t anyone see it? and If no one sees it, how can it be valued? – phrases stamped “invisibly” on the World shirt, which gain visibility when there is a change from normal light to black light.
The campaign is signed by the Ginga agency.
With the participation of Gabriela Prioli, Larissa Luz and four Hering employees — Manu Passos, Marcela Castellano, Tatiane Guimares and Silvana Souza –, the brand highlights that in addition to paid work, there are a series of tasks that need to be carried out on a daily basis.
Among them, taking care of the home and family, which are normally attributed to women as obligations inherent to the feminine nature, and which bring mental and physical overload, in addition to not being recognized as other workdays.
