Renata Decoussau’s mission is to implement processes based on agility and create a new creation process
Africa announced Renata Decoussau as the agency’s new vice-president for culture. At the invitation of co-president and CCO Sergio Gordilho, the executive’s mission will be to implement processes based on agility, centered on technology and focused on communities, in addition to creating a new creation process that is more permeable in the agency.
Before arriving at the agency, the executive held an executive position at Meta, where she was responsible for the creative sprints methodology, uniting the basic foundations of collaboration between different teams, internal and external.
We are designing a creative sprint model for Africa that connects a new briefing vision to tangible deliverables. Creation continues at the center, but we will work together with all the agency’s other structures and external agents, the brands’ decision makers, said Renata.
