The campaign, signed by Africa, has as its theme “the best fried chicken you haven’t eaten yet”
Popeyes and chef Henrique Fogaa joined forces in a partnership that seeks to highlight the attributes of the fried chicken sold by the chain through a campaign with the theme “the best fried chicken you haven’t eaten yet”.
The campaign, signed by África, brings a reversal of roles where Fogaa assumes the role of the consumer and not the chef. In the play, he presents himself as a demanding and perfectionist consumer, but the chain attendant reminds him that, in that kitchen, he is no longer the chef.
“Popeyes is a brand already loved outside Brazil, recognized for its high quality product and careful preparation. So for the campaign, we brought Fogaa, known for being a demanding chef throughout the process until the final result in his kitchen, to translate this essence and present to the Brazilian market that the best fried chicken only exists at Popeyes, explained Heloisa Pupim, PMO of Popeyes in Africa.
The partnership with Henrique Fogaa is not just limited to the presence in the first advertising campaign aired on TV and social networks, which will remain on the air until the end of April, but will also rely on innovations in products and other novelties throughout the year.
We were very happy to have one of the greatest chefs in Brazil as an ambassador for Popeyes. With this partnership, we are going to grow the brand even more in the country, presenting the unmistakable quality and flavor of the Louisiana seasoning, said Juliana Cury, vice president of marketing and sales at Zamp, master franchisee of Popeyes and Burger King in Brazil.
