The campaign is a continuation of the #EuMeCuidoAssim movement, which started in 2022. The actions were created by Talent Marcel
Monange launched a campaign aimed at International Women’s Day, celebrated last Wednesday (8), which aims to reinforce sisterhood and empathy for women, entitled #AGenteSeCuidaAssim.
The movement features films on digital platforms with real-life narratives that unfold in the media as a way of encouraging women to tell their sorority stories.
Talking with Monange’s current position, which brings the importance of self-care and personal well-being, and in view of the understanding of the important social role that the date has, we thought that, as a brand, it would be fundamental to bring the issue of sorority as a protagonist of the Women’s Day campaign. The idea is to encourage reflection so that they can, more and more, fight for their rights together, always breaking patterns and stereotypes, said Regiane Bueno, VP of Marketing at Grupo Coty.
During the month of March, the brand will create three digital-oriented films that will feature influencers such as Manuela Xavier, Dora Figueiredo, Mara Azevedo, Ellora Haonne, Gabriela Loran and others who will share the stories or situations they experience on their social networks. have experienced the security provided by the female alliance, inviting their community to participate in the chain and share their experiences using #AGenteSeCuidaAssim.
In addition, the influencer and psychoanalyst Manuela Xavier will also participate in the podcast Bom Dia, Obvious, presented by Marcela Ceribelli, as a guest and at the beginning of the month will also give a lecture to Coty employees addressing the theme of the campaign. Another important partnership during the month takes place with the podcast No infeasible, presented by Dia Freitas, who will publicize the action and tell the stories of his followers in one of the program’s panels.
The initiative reinforces the community and the support between them, in addition to being a continuation of the #EuMeCuidoAssim movement, started by the brand in 2022. Monange’s actions for the Women’s Month were created by Talent Marcel.
“The #AGenteSeCuidaAssim campaign addresses the importance of empathy between women and promotes identification between the reports, because we are indeed stronger together and in many situations we need to count on the support of another woman so that physical and mental self-care can happen more efficiently. gentle and safe, say Camila Dalle Piagge and Mariana Villela, the agency’s Associate Creative Directors.
