“Even the saints distrust”. It is with a motto in this famous popular proverb that Amazon Prime launches its new campaign in national territory. Starring Lulu Santos and Daiane dos Santos, the action highlights all the benefits of the subscription program, which offers free shipping with no minimum purchase price for several products. Developed by AlmapBBDO, the creation also reinforces other differentials available in the package, including the offer of successful movies and series on Prime Video, more than 100 million songs and podcasts on Amazon Prime Music, access to hundreds of digital books and magazines on Prime Reading, and free games on Prime Gaming. All in a single subscription for just BRL 14.90 a month, or BRL 119 a year.
Lillian Dakessian, Head of Brand and Communication at Amazon Brazil, points out:
“We are the company that strives daily to bring unique experiences to our customers. And Amazon Prime reflects everything we want for our customers, in terms of convenience and entertainment. This campaign is our fun way to communicate with Prime members and reinforce the exclusive benefits that only Prime brings to Brazil: like free unlimited and fast shipping nationwide on millions of eligible products, award-winning movies and series on Prime Video, access unlimited access to hundreds of eBooks and magazines with Prime Reading, over two million songs and podcasts on Amazon Music, and free games with Prime Gaming. There are more than 100 million members worldwide who already enjoy these benefits, making life easier, more convenient and more fun.”
The content of the film and its developments work in a comical way the pun of a popular Brazilian saying, with the surname of the characters. The script brings a situation inside a cafe, in which Lulu Santos and Daiane dos Santos end up ‘interfering’ in a conversation between two friends, after being impressed with the value of the subscription to Amazon Prime. In the plot, even the waiter, surnamed Santos, enters the middle of the conversation, suspicious of the veracity of the cost-benefit ratio. The ending shows Lulu making a purchase and validating the advantages of Amazon.com.br. Check out the film by clicking here.
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