Brand created ‘Dexco City’ set up for visitation at one of the main covering events in the country
After adopting a new corporate identity, Dexco invested in rebranding processes for each of the company’s brands. This new moment for the brand was materialized in Cidade Dexco, a space measuring 2,400 m2, set up inside Expo Revestir.
To arrive at the concept of the installation, the company sought to be inspired by fictional cities that evoke the imagination of fantastic worlds, such as the hanging gardens of Babylon and the nation of Wakanda, for example.
The objective is for people to understand the company’s purpose when they enter this city, which will bring the connection between technology and nature, finishes that refer to a more digital world, but with a strong presence of biophilia through the landscaping.
The creation of a Design Office, at the end of 2022, comes to strengthen Dexco’s consumer-centric strategy. This look is being increasingly unified by the company, making the brands, which previously had different ways of acting and stages of maturity, gain more unity. This unification is focused on thinking about complete solutions for environments.
Dexco moves away from a vision focused on the isolated product, and now works with synergistic solutions that promote the best experience for consumers. Dexco’s latest acquisition was Castelatto, which operates in the premium architectural concrete segment.
