The campaign, signed by Santa Clara, presented the new items on the chain’s menu being commented on by a group of friends
Outback announced new items on its menu, entitled “Extraordinary”, with a campaign that shows the characteristics that groups of friends have, such as the “smart”, the “lecture”, the “confused” and the “late”.
The piece, signed by Santa Clara, takes place in one of the chain’s restaurants and presents the new products being discussed by a group of friends who got together to eat, with each one giving their opinion about the dishes.
The campaign comes to complement the previous one, entitled “It deserves Outback”, which aims to invite consumers to celebrate life’s moments.
We recently launched our new campaign ‘It Deserves Outback’, in which we invite our customers to celebrate with us any occasion in their lives, regardless of the reason and size of the celebration. And these new products come precisely to crown this proposal. From north to south of Brazil, our consumers will have access to a lot of Bold Flavor, which only people can offer and in shareable dishes that will surprise everyone, said Renata Lamarco, Marketing Director at Outback Brasil.
The new dishes are composed of three items, namely the main course Tomahawk Fried Pork, a Sweet Choco Nachos dessert and a trio of Jack Trio drinks, and will be available for a limited time in all physical units of the restaurant.
