The rebranding of the brand relies on a campaign signed by Ana Couto and publicized on various media fronts.
Ita presented the positioning of the new icarros brand, the bank’s automotive marketplace.
With the rebranding developed by Ana Couto, the brand replaced the traditional logo with shades of blue and revamped the visual identity, bringing orange as the main reference and the Ita brand as a written complement.
More than the purchase and sale of a vehicle, our vision is to integrate icars into a complete narrative of the Ita product deck, assuming the responsibility that we are a mobility marketplace where the customer finds, in a single place, everything he or she needs. it’s related to the way it moves, said Giselle Tachinardi, CMO of icarros.
To promote the brand’s new moment, icarros Ita launched the “Make life rotate” campaign, also developed by Ana Couto, which shows the car as an element within the general context of people’s lives.
The campaign features 30” and 15” films on free and open TV, in addition to 6”, OOH and digital vignettes. As for media investment, the company is betting on advertising on the Waze, Uber and Spotify apps with the aim of impacting people precisely when they are on the move.
We understand that buying or selling a car is a search for change, a movement in life that leads to new experiences and new stories. While the automotive segment is very product-focused, we want to look around and bring the car as a great facilitator in the daily lives and reality of Brazilians, said the executive.
