The bank will have an interactive space, a content creation studio and experiences in the Lolla Lounge
Bradesco announced its sponsorship of Lollapalooza Brasil, for the fourth consecutive year and, for 2023, has prepared a series of activities for the public that will attend the event, which will take place between March 24th and 26th, at the Interlagos Circuit, in So Paulo.
To promote the Lollapalooza atmosphere before the event, the bank launched a wide advertising campaign with a graphic language that recalls the lambe-lambe posters characteristic of the festival. With the motto Cola no LollaBr com Bradesco, the film seeks to reinforce the benefits for customers to be able to enjoy the shows in the best way.
Bradesco will have an architectural and scenographic project, called Espao Bradesco, which will be located in Alameda de Activações and will have a rooftop with a privileged view of the event and the toboggan.
On site, people will also be able to view the recordings of the videocast Teatro Bradesco, a project created in 2022 that has already interviewed artists such as Jo, Wanessa Camargo, Melim and others, which will be presented by Foquinha and will be broadcast live and exclusively on Youtube from Teatro Bradesco .
In addition, the bank will also have the famous Bradesco Water Station and the Lolla Cashless by Bradesco bracelet, the event’s official means of payment, in addition to licks and scattered flags.
In the Lolla Lounge, the public will be able to interact with an activation of the bank that promises to provide a nostalgic and sensory experience with a giant format memory game.
