Product announcements will be made at BBB 23 and at The Town, which takes place in September
Seara announced this Thursday (16) the launch of a line of breaded products, with 10 new products, in order to redefine the category, expanding its portfolio to all occasions of consumption.
Seara’s new food line consists of 10 different types of breaded products made 100% with chicken breast, whole and molded in the shape snackand chicken thighs, bringing convenience, variety, flavor and consumption occasions to the consumer.
The brand’s strategy focuses on expanding product quality even further. The new portfolio of breaded products is expected to reach the main points of sale between April and May of this year.
To reinforce the brand’s presence on Brazilians’ tables, Seara will have two great moments of experience intertwined with the launch of the breaded product line.
The first is the BBB23, which will be the stage for the presentation of new products, inside and outside the most watched house in the country. The second is The Town, the newest music, culture and art festival in So Paulo, which takes place in September of this year and will bring together thousands of people. The communication is signed by WMcCann.
We believe that the territories of music, entertainment, gastronomy and cuisine are part of building memories in people’s lives and allow the brand to participate in rich conversations. With that in mind, we see both the BBB and The Town as opportunities to legitimately participate in dialogues around these themes, says Seara’s CMO, Frank Pflaumer.
