The campaign “Now, my hair says it all!” aims to emphasize the freedom and individuality of women
Salon Line launched its new institutional campaign starring Maisa Silva, entitled “Now, my hair says it all!”.
The play aims to represent the struggles of the past, the challenges of the present and the desires for the future of women, demonstrating them as modern individuals who know how to position themselves in any choice, whether within or outside the norms.
Our hair can tell stories. Stories of conquests, struggles, phases, choices. There were times when standards were dictated by a society that prevented us from being ourselves. Now, we have the freedom to decide who and how we will be, and Salon Line supports this decision”, said Sarah Trindade, Brand Creation Manager.
Starring for the first time in a brand piece, Maisa joined nine other personalities and highlighted the importance that her threads have in her professional and personal life, in addition to affecting her self-esteem.
“This whole process of changing our hair affects our self-esteem a lot, from the way we see ourselves to how we look at the meaning of beauty itself. For me, beauty is much more a state of mind than a physical thing and Salon Line helped me and continues to help me in this process, because hair is part of self-esteem, it is part of what I see as beauty and when I feel cared for by a brand that cares about the ingredients that go into the products I use in my strands, which makes a point of explaining how to use them in the best way and provides freedom to wear my hair the way I want, contributes even more to making me feel good, with my self-esteem and how I see beauty in a different way. general, highlighted the presenter and actress.
The campaign will be broadcast in different regions of Brazil, such as buildings and subway lines in So Paulo, buses and several other points in Rio de Janeiro, Duque de Caxias, Belo Horizonte, Recife and Fortaleza.
Women have always sought freedom and individuality in knowing themselves as – and today – with Salon Line, they can. The campaign aims to show this to our consumers and make them see that, more and more, we want and can be part of the change process, from decision-making to transformation, as we accompany our clients from childhood to maturity, he added. Kamilla Fonseca, Brand Marketing Director.
