The campaign, created in partnership with Galeria, has McDelivery as its central theme.
McDonalds announced its return to Lollapalooza Brasil and invited DJ and singer Pedro Sampaio to star in the ad.
The campaign, created in partnership with the Gallery, has McDelivery as its central theme, reinforcing that customers can enjoy the Mqui experience at the festival without leaving the couch.
After a very successful year, we are back at Lollapalooza Brazil even more connected to our fans and very well accompanied by one of the most beloved artists in the country. For us, the important thing is to be with our customers, offering memorable moments wherever they are, so the public, from the festival and from all over Brazil, can expect an experience full of music and flavors from this Mqui feat. Pedro Sampaio”, said Lariane Duarte, Head of Brand Growth at McDonalds in Brazil.
Named “Mqui feat LollaBR: The best feat of the festival”, the 360 campaign features a 30-film, digital strategy, actions with influencers, pieces in OOH media.
Fome de Mqui is also present at the festivals. It was with this in mind that we decided to take, once again, the beloved sandwiches to Lollapalooza and make the public’s experience even more special. We ran the campaign bringing the festival’s atmosphere to Mqui fans, no matter where they are, even on the sofa at home, concluded Phil Daij, Executive Creative Director of the Gallery.
