March is already halfway over, and as we know, this month is full of sensational things. The world of advertising is more creative than ever after Carnival, and of course, Women’s Day was not left out of campaigns.
Taking all this into account, we at Adnews have prepared the highly anticipated TopPubli of the week to celebrate the five best films and actions made by the brand this month so far.
Check out some of the month’s campaigns launched so far:
Banco do Brasil – Women at the Top
For the first time, in 214 years of history, Banco do Brasil has a woman in the highest position of its management, in the chair of president. This emblematic and representative achievement is added to the campaign launched on March 8th, in honor of International Women’s Day, to reflect on the importance of having more women in leadership positions in large companies, or in whatever its “top”.
Zé Delivery – Fun Room
Zé Delivery has been taking advantage of the conversations surrounding the BBB to create initiatives that bring to the public some of the benefits and fun experiences that reflect what happens in the most watched house in Brazil. With that in mind, and to reinforce the connection between the brand and the program, the company invited Marcelo Adnet, comedian and actor, to lead the “Sala da Diversão” in the app’s new campaign.
Faber-Castell – Creativity
Faber-Castell launched the institutional campaign ‘The Lens of Creativity’. Created by the DAVID agency, the action includes pieces with films for free and open TV, online media and content for social networks. With the concept ‘creativity in your hands’, the brand reinforces the idea of encouraging people to look at the world in a different and creative way, especially in everyday activities.
Itau Personality – Lewis Hamilton
In one of its most ambitious campaigns, Itaú Personnalité invites none other than Lewis Hamilton to tell us a little about how he feels every time he visits Brazil and how the country’s fans welcome him. New to Brazilian advertising, the athlete claims to be honored and talks about how the Brazilian people help him overcome his challenges. The video is not the only one that puts the honorary Brazilian to talk a little about his experiences in the country.
Sorority is the name given to empathy, collaboration and acceptance among women. This term represents the search for an end to historical inequalities and oppression, and proof that together, women are always stronger. To reinforce the importance of this meaning, Monange launched the movement #AGenteSeCuidaAssim, that starts with films on digital platforms with real narratives and unfolds in social media.
stay tuned here Adnews! Because for us, leaving the obvious is as obvious as creating and transforming.
The post TopPubli: The best campaigns of the month, so far appeared first on ADNEWS.
